|
|
|
|
__
|
|
Ski Resort Consulting |
 |
Increase private investor funds for ski resort marketing and development purposes. |
|
Ms. Valerie Jaffee has been involved in the ski world since age two, still in diapers, and learned on straw and cotton seed. Her parents joined National Ski Patrol in 1950. Her mother was NSP # 131 and raced in Japan in the 1930s. Having competed on a national alpine and international collegiate level, Valerie is dedicated to promoting the sport of skiing around the world. As Ms. Jaffee says, "it is in my blood".
We reach the best resources across the industry, not limited to our own expertise, but always look to better serve an industry that is characteristic of cyclical periods and round up with off-season ideas.
|
|
Contacts with Major Ski Industry Publications and Entities in the US and Spain. |
|
|
Seeking partners in the burgeoning discipline of “Sister /Brother” Resort Marketing Strategy. |
|
|
Organize all aspects for large groups to visit ski areas - Created customized day and night time “events” in the community AND on the mountain(s). |
|
|
Identify mountain operational weaknesses – Advise on operational and psychological improvements. |
|
|
|
|
|
Snoqualamie Ski Area
|
|
Dartmouth SkiWay (Hanover, New Hampshire)
|
|
|
|
|
|
Hintertux |
|
|
|
Develop, enhance, and rebuild corporate image to reflect changes of ownership. |
|
|
Redefine operational structures to reflect and facilitate changes in environmental, public policy , and economic conditions. |
|
|
Provide creative marketing ideas and contacts to migrate to year-round revenue acquisition. |
|
|
Facilitate growth in additional operational channels. |
|
|
Develop alternative strategies to address aberrant weather and climatic conditions for cost avoidance and revenue stability. |
|
|
Convert real visitor communications issues in voice, IT, RF, video, and cellular systems to pragmatic engineering and lift operations resort enhancements ---- guided by practical utility, not “nice to haves”… |
|
|
Improve winter and other season traffic directly impacting sales figures derived from visitors in the various budget line items, such as cafeteria, ski / snowboard retails product sales and rentals lift tickets, etc. |
|
|
Cognizant and mindful of contractor vs. full-time employee expenses. |
|
|
|
|
|
 |
|
|
|
__
|
|
|
- Host and Local Promoter
- Ski Area Host and off-piste leader for groups, VIP clients and potential investor(s)
- Multi-lingual Ski Area Radio Station Announcer & DJ
- Packaged groups and bus tours to selected ski resorts – arranged group ticketing
|
|
- Educated and globally traveled in skiing and other business circles
- Access to public and private investors
- Worked with entrepreneurial start-up to Fortune 100 Companies in the US and abroad
- Worked in 8 countries in sales, marketing, project management, operations, and communications management
- MS IT – Masters of Science Information Technology, Golden Gate University
- MBA - International Finance, University of Southern California (USC)
- BS - Diploma Business Studies, London School of Economics
- BA – Bachelor of Arts, Dartmouth College
|
|
|
| ..Specific Global Skiing and Ski Resort Area Experience |
|
_._
- FIS Elite Ranking & listed in International Blue Book of Alpine Ski Racing
- US National and International Race Camps in Argentina, Oregon, California
- 1st - British Alpine Championship
- 2nd - European Collegiate Championships
- #1 Woman & “Best of Weekend – California Corporate Ski Racing Circuit
- Dartmouth College (Hanover, NH)
- 3rd Level Alpine Instructor, PSIA (Pacific Ski Instructor Association)
- PSIA Member: National # 175319, PSIA West # 905580
|
_._
- Practice Victim (all lifts) -- Tram, Gondola, Chair, T-bar, Poma, Rope Tow
- Avalanche Rescue Team
- Waived US OCS exam
- CPR, First Aid, and Water Safety certifications
- Advanced Scuba Diver (PADI)
|
