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Business Consulting
Constant consolidation among corporations is creating behemoths intent on providing everything to everyone, everywhere. Without specialization in products or locality, business customers will continue to perceive services as commodities, regardless of the provider or source. Marketing services to vertical industries offering solutions to your customer's business problems with a mix of customized applications, products, and customer support will serve as an important differentiator in the years to come.
As competition drives down margins, solution selling becomes an attractive way to differentiate and a viable way to maintain profitability and sustained growth. Compared with a horizontal marketing approach, which is focused on the company's offerings, vertical marketing focuses on providing a solution to the user's problems and catering to the user’s specific needs within a specific industry.
Jaffee & Associates has over 20 years in the commercial and government sectors, providing domestic and international telecommunications consulting services in vertical markets strategy, operations and marketing, sales, and project management.
We help with market research and people on how to open markets, launch products, and successfully sell to or into new or existing markets. Identification of potential buyers and distributors; Campaign analysis; call center usage, Mail and email lists, telemarketing, publications, conference, web programs, tradeshow, seminar Product Marketing
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Business Planning |
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Marketing Strategy and Planning |
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Market Analysis |
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Sales Strategy. |
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Branding and Advertising Strategy |
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In order to effectively follow any strategy, a business must posses a highly efficient day-to-day operations structure. Even the best business plan will fail if not implemented and followed with thought. We have a great deal of experience in setting up business operations, from strategy and design to implementation
Businesses can fail and loose thousands of dollars per second if data and process have not been backed up prior to a cataclysmic event - hurricane, flood, fire, theft, or hostile reaction of a terminated employee. What would happen if you lost your HR records, accounting, legal history, intellectual property, email files or were unable to operate your management system or eCommerce web systems? Business Continuity is more than just infrastructure and systems, but addresses all aspects of ensuring the continued success of your business.
Business Continuity and Disaster Recovery Planning include the following:
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Business Impact Analysis - The cost to you of a business outage |
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Threat & Risk Analysis - Identify all potential problems to your business |
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Plan Development - Work with managers across the company, identify responsible individuals who can take charge |
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Plan Implementation - Select software, document processes, allocate roles, conduct training. |
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Plan Maintenance - Budgets determined with management support to the ongoing commitment |
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Plan Testing - Schedule drills and refine procedural interactions |
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Plan Evaluation & Assessment - Company data stored on or off-site including plans for accessing and updating |
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33052 Ocean Ridge
Dana Point, CA 92629
Tel: +1.949.489.1097
Fax: +1.949.489.9843
email: info@jaffeeassoc.com
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